Also, if you ever change a URL slug, always set up a redirect from the old URL to the new one. This helps maintain your ranking power and prevents visitors from clicking broken links. Writing clear, relevant descriptions that match search intent reduces the likelihood of this happening. And gives you more control over how your page appears in search results. Finding the right keywords is a crucial part of on-page optimization. You can also optimize for conversational keywords to help you match the way people search on AI engines and voice search devices.
📝 59. Optimise Your Internal Linking
A common practice is to use the target keyword as close to the beginning of the title tag as possible. The closer your target keyword or phrase is to the start of the title, the better. Remember, you want to create content that is user-friendly because user-friendly articles perform well in search engines. Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution.
Our team is well-versed in creating individual web pages that boost your site’s visibility. With each new page creation, you can expect quality, user-focused, well-optimized, and search engine-friendly content. In some cases, orphan pages may still attract traffic—whether through direct, or other external links. Not every page on your website is easy to find or access—some can actually be hidden away with no internal links pointing to them at all. This is something we call “orphan pages.” These, if left alone, can quietly drag down your SEO, keeping valuable content out of sight for both users and search engines. Optimize your website for mobile devices, ensuring it’s responsive and easy to navigate on smartphones and tablets.
Use heading tags throughout your content to break it up and make it more readable and skimmable for users. In order to show your website in search engine results pages (SERPs), Google has to know what your page is about. Using specific keywords in the title tag of each page makes it easier for search engine crawlers to understand your website. You also want to optimize your pages’ URLs, internal links, page speed, and title tags, among others.
Why Should You Audit Your Meta Descriptions?
You’ll get a report predicting the relevancy of the guest post to the target page. Uncover your ratio of good vs bad links so you can perform better on Google. However, you might encounter a steep learning curve, especially if you’re new to web analytics.
Looking to the future, search engines are exploring ways of using relationships between entities, not just keywords, to determine topical relevance. It further reads the depth of your web pages from the home page itself and even indicates the number of clicks a user does to reach a specific page. Along with this, the interface also distributes different metrics in detailed categories such as ‘Indexation’, ‘Technical’, ‘HTML’, ‘Content’, ‘Links’, and ‘Sitemap’. We list the best on-page SEO tools, to make it simple and easy to make the keywords on your website pages work harder for ranking purposes. To do an On-Page SEO analysis, start by identifying your target keywords. Then, evaluate how well these keywords are integrated into your page titles, headings, and content.
Although keyword in the URL most probably doesn’t influence your ranking in any way, it is a good step that can improve the overall UX and the CTR. It is best practice to use the focus keyword in the title tag of your page. Google understands that “running shoes cheap”, “cheap running shoes” and “cheap shoes for running” means the same. So relax and don’t stuff your page with the same phrase over and over again just because it is your focus keyword. In this fast era, nobody is willing to wait for information from a site if there are other faster options. But if you see any important URLs of landing pages, blog posts, categories or products, there can be a problem.
- Shopify tags don’t directly help SEO, but they can help improve your rankings indirectly by making it easier for visitors to find relevant content and products.
- Content quality impacts user engagement, dwell time, and bounce rates, all of which are indirect signals of a page’s relevance to the search query.
- They have long been used in Google’s ranking systems as a way of understanding website quality and as a measure of authority.
- You can improve your SEO score by fixing the errors and issues that the Seobility SEO checker found on your website.
- This not only makes it easier for users (and search engines) to understand what your post is about, but it also makes it much easier for other sites to link to you.
Google’s algorithm changes often, but user experience remains a priority. Google recommends focusing on “people-first content,” which means creating valuable content that aligns with user intent is more important than ever. And you’ll get a bunch of related keywords to use for creating content.
Regularly monitoring and updating content is crucial to ensure it stays relevant and engaging and adheres to changes in search engine algorithms and user behaviors. While the basics of on-page SEO are crucial, there are also advanced techniques that can contribute to a more sophisticated optimization strategy. These advanced techniques, including technical SEO, can enhance a page’s ability to rank highly in search engine results and set you apart from your competitors. Headers refer to the HTML elements H1, H2, H3, etc., and are used to structure and organize the content’s hierarchy on a web page.
Importantly, notice that the heading is exactly the same SEO Anomaly as our search intent query. Breaking up your content with headings makes it much easier for users to navigate through your page and find what they’re looking for. A page title (or title tag) is the HTML element that defines what the title of a web page is. Because, an On Page SEO Audit also makes it easier for crawlers and human visitors to understand what the content is about without much effort. There is a high amount of synchronization between them all, such as how SEO content, page speed and mobile friendliness all affect each other.